Loyalty is important in two groups: Customers and Employees. Employees will not be loyal to an organization where it is “hard” to get one’s job done. Technology can enable employees to complete the required workload in reasonable amounts of time, freeing up personal time for leisure activities. Second, customers can be offered unique services using custom software to create customer portals which not only drive the brand of the organization, but also add value to the business relationship for the Customer, increasing Loyalty.
Geared toward optimizing the customer experience, the creation of Customer Portals gave our client’s customers easy access to documentation and product information. Such convenience is always desired and appreciated by loyal customers.
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